What a mobile app landing page needs in 2026

A mobile app landing page has a narrower job than most websites. Someone arrives from a search, a social post or a QR code, and within a few seconds they should know what the app does and land on the right store. Everything on the page should serve that.

The sections that earn their place

• A headline that names the problem. Say what the app does for the person reading, in their words. The app's name alone tells a stranger nothing.
• Store buttons near the top. Visitors on a phone should not have to scroll to find the install button.
• Screenshots. They answer "what does it look like" faster than any paragraph. Use the same ones as your store listing so the visitor recognizes the app when they land there.
• Three to five features. Short, concrete, each with one sentence.
• A FAQ. Price, platforms, privacy and account questions. It also helps search engines understand the page.
• A footer with the legal links. Privacy Policy, Terms, support and account deletion. Reviewers and careful users look for them here.

Optional sections that work well: an email signup for a launch that has not happened yet, and a share button for people who want to send the app to a friend.

Send each visitor to the right store

A visitor on an iPhone wants the App Store and one on Android wants Google Play. Showing both badges works, but a single button that detects the device converts better on mobile, and the two badges can stay for desktop visitors.

On iOS you can also add Apple's Smart App Banner, a meta tag that makes Safari show a banner with an Open or Get button:

<meta name="apple-itunes-app" content="app-id=123456789">

Use the official badges and follow their rules. Apple's says "Download on the App Store", must not be modified or animated, and goes first when it appears next to other store badges.

Open the app from a link

If your app has content people share, links to your site should open the app when it is installed. That takes two small files on your domain:

• iOS universal links: a file named apple-app-site-association, with no extension, at /.well-known/apple-app-site-association, served over HTTPS with no redirects. Each subdomain needs its own.
• Android App Links: assetlinks.json at /.well-known/assetlinks.json, served as application/json over HTTPS, with no redirects. If you use Play App Signing, the fingerprint is the one Play Console shows.

A broken file fails silently: links keep opening in the browser and nothing reports an error. Validate the JSON before publishing it. Firebase Dynamic Links shut down in August 2025, so if your old links used it, these two files are now the standard replacement.

Details that affect search and sharing

• A title and description written for search results, around 60 and 155 characters.
• Open Graph and X card tags, so a shared link shows an image and a title instead of a bare URL.
• One page per language, with hreflang tags linking the versions.
• Structured data describing the app, its stores and its FAQ.
• A sitemap listing the landing and its legal pages.
• A fast page. Most visitors arrive on a phone, often on mobile data.

Build it without a web project

You can build all of this by hand, and keep it current every time the app changes. Or you can use Lanpage. It publishes a landing page with these sections, a device-aware store button, screenshots, FAQ, email capture and the legal pages, on yourapp.lanpage.co. Search and sharing metadata, a sitemap and structured data come built in. On Pro it also hosts your apple-app-site-association and assetlinks.json, and it refuses to publish a JSON file that does not parse.

The showcase has live examples. Create your landing for free and publish your first app at no cost.