App Store Connect
The support URL App Store Connect requires
App Store Connect will not let you submit without a support URL, and reviewers open it. This is what belongs on that page and what gets it rejected.
It is a required field, not a nice one
App Store Connect asks for a support URL on every submission. Google Play asks for contact details that serve the same purpose. It is one of the fields that most often sends a build back, because it is easy to fill in with something that does not survive being opened.
What the page has to do
Tell a person how to reach you and what to expect. An address they can write to, roughly how long a reply takes, and — if your app has accounts, purchases or user content — where to go for each. A reviewer is checking that a real user with a real problem would get somewhere. Lanpage's support document already ships with a working contact form that forwards to your inbox, so this is not something to build from scratch.
What gets it rejected
A link to your app store listing, a link to your personal social profile, a page that is only a contact form that errors, or a URL that 404s. Pointing at the store page you are submitting is a loop, and reviewers treat it as no support at all.
It has to keep working
The address stays on your listing for as long as the app is published. A support page hosted on something you were trialling, or on a domain you let lapse, becomes a dead link on a live listing — and the first person to notice is usually a user who cannot reach you.
What a good support page has
- An email address that reaches a person.
- An honest response time, even if it is "within a few days".
- A line about account deletion, if your app has accounts.
- A link to your privacy policy and terms.
- Nothing behind a login.
Questions
- Can the support URL be my app store listing?
- No. That points back at the page the reviewer came from, so from their side there is no support channel at all. It is a common rejection.
- Is an email address enough?
- The field wants a URL, so you need a page. A page whose main content is an email address is fine, and often better than a form that can fail silently.
- Do I need a ticket system?
- Not for review, and not for most indie apps. What is checked is that a user can reach you and knows what to expect.
Publish a support page today
A support page, a privacy policy and terms, at addresses you can paste straight into the fields that are asking.
Free. No card.
We help you publish and maintain your legal and support pages. We are not a law firm and we do not guarantee regulatory compliance.